Robert Castellanos
Multidisciplinary Designer
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Hi Tea (Copy)

Type & Book Design

Inspired by flip clocks, Orologi is a clean, geometric display font. It emulates the key charactereistics of clocks, such as their elegance, subtlety, straight-forwardness, and timelessness. The medium weight of the digits found on flip-clocks is also reflected in the letterforms, giving it a more uniform appearance.

Hi Tea

Branding & Package Design

Hi Tea brings together the pleasing properties of tea and fresh fruits and enhances them with CBD. The packaging is an embodiment of the brand’s aim for simplicity, while also contrasting with the complex pattern featured prominently on the front of the bottles.

Branding

The cannabis leaf ripple pattern illustrates in a graphically interesting way the calming properties of the product, while the pastel-like color palette evokes a soothing feeling.

 

Package

The tall cylindrical packaging is an exercise in simplicity, while also emphasizing the ripple pattern. A flat, color-matched aluminum cap contrasts with the rest of the hemp plastic bottle.